Service line

Stop renting leads. Own the machine.

Lead generation systems you own.

Your team knocks doors all day. Your acquisition cost went up again. Solar customer acquisition now costs more than the hardware, projected up another 40% this year. Purchased leads close at 5-12%. Self-generated leads close at 25-37%. Every shared lead is sold to 4-7 competitors at the same time. I build lead generation systems you own: territory and prospect research, qualification, and outreach drafting with your approval on every send, handed off cleanly into your CRM. Built for solar sales teams who need leads, not more software to manage.

First-50-Leads Pilot

$2,500 setup. First 5 appointments free. Capped risk, clear ROI.

How it works

Territory research → prospect qualification → outreach draft → your approval → CRM handoff

The system researches and qualifies prospects from public data and research services, prepares a personalized outreach draft, and waits for your approval before anything goes out. Clean records land in whatever CRM you already use.

What the system includes

  • Territory and prospect research from public data
  • Qualification against your criteria
  • Personalized outreach drafts with cited sources
  • Human approval before any contact goes out
  • Clean handoff to your CRM or tracking system
  • Training and a defined stabilization period

Hard spec guarantee

Qualified means homeowner, credit-band, bill-size, roof-eligible. Below spec, replaced free within 30 days.

Compliance at the core

Built with compliance at the core: written-consent handling, DNC scrubbing, calling windows, and state telemarketing-registration awareness. You stay in control, and your counsel's review is part of the setup. State-level telemarketing laws vary by territory; the system respects your compliance boundaries while you determine what applies to your operation.

Straight answers

Do I need to buy new software to use this?
No. The system works from research services, public data, and your existing CRM.
I've been burned by lead vendors. How is this different?
I do not sell leads. I build the machine. You own the system, the data, and the pipeline. My incentive ends when the system works reliably, not when you re-up a subscription. You can stop anytime and keep everything we built together.
How is this different from AI outreach tools?
Most tools generate volume and send automatically. This generates personalized, qualified prospects with your review before any contact. Human approval is part of the system.
I am in solar sales. Is this built for my territory?
Solar is where this starts. Territory research, incentive-aware qualification, and clean CRM handoff are the core workflow. We map it to your specific market in the diagnostic. Roofing and other field-sales teams are welcome too. The same machine adapts.

Map the first workflow before you buy the system.

Bring one task that repeats, gets handed off, or depends on one person. The first conversation tests fit before any build.

Privacy This form sends your workflow brief to Will at founder@willchen.ai through the site host. It is not added to marketing lists. A copy stays on your screen so you can review what was sent.

Name one task, handoff, or decision. A rough description is enough.
Names are enough. Do not paste credentials or sensitive records.

Prefer email? Use the direct link below. The form still keeps a local copy of your brief.

The brief form activates when this page is ready. Email me directly.

Map Your First Workflow